What is wrong with mass market or consumerism? Why should we resist advertising and restrain shopping? What is upcycling, and why is it beneficial for the environment? What to do with clothes we used to love but don’t need any more?

Right now we are encompassing these questions by discovering the advantages of such planet-saving trend as upcycling.

What is wrong with mass market?

Year by year, the fashion industry is accelerating its pace of growth. Over the last 18 years, the industry’s sales volumes have increased twofold. The lifecycle of clothes has been diminished two times. An average consumer’s clothes demand has grown by 60%.

By the year 2030, 35% more land area and 50% more water will be required to satisfy the demand grown by then. The fashion has become “fast”. It means that mass market businesses copy designs from high-end fashion shows, then manufacture and distribute them for affordable prices. Fast fashion and social media like Instagram do stimulate people to buy more and more.

Why should we resist advertising and restrain shopping?

  • The fashion industry produces more carbon dioxide than air and sea transportations combined.
  • Millions of tons of oil are used to manufacture fabrics and garment accessories.
  • Fabric dyeing and printing pollute water with toxic chemicals.
  • One pair of jeans means water consumption of 7 thousand liters.
  • Cotton cultivation requires enormous quantities of water and pesticides.
  • Unneeded garments end up on waste disposal sites thus polluting soils and water.
  • Decomposition of synthetic materials releases plastic and hazardous metals into the environment.
  • Exposure of workers to industrial hazards is a huge problem in developing countries manufacturing most of textile products.

Upcycling as a Mindful Approach to Style

Upcycling is an environment-friendly option to save nature and renew outfits, which is also budget-friendly. It means transformation of old and unneeded clothes into new items. Through upcycling, you may alter the function of an item or create added value.

It differs from recycling since recycling means complete destruction of a product with further usage of its material.

For example, you may upcycle a number of T-shirts into a quilt. You may also shorten a dress into a blouse or top. Use scissors, and your jeans may “grow” into summer shorts. Cute cushions may suddenly appear from odd fabrics.

Weigh up your purchases, think about nature and be creative!